Soft Start, also known as Advanced Pulse Width Modulation. Soft start is programmed into our circuit boards. It slows the in-rush down for a split second and then always the motor to go to full power. As you can see in the video above, notice how the Lift Tech Marine motor doesn't move at all or jump when power is applied or stopped. The competition doesn’t have the ability to use soft start because they do not use circuit boards. By using circuit boards, it allows us to program soft start into them. This will allow the motor to outlast our competitions